Charlotte, NC – July 22, 2026 – Hill Partners, Inc. announced today that Specialty Shops SouthPark will welcome two exceptional new retailers—Serena & Lily and Faced, The Facial Studio—both making their North Carolina debut at one of Charlotte’s premier open-air shopping destinations.

These new additions continue Specialty Shops SouthPark’s long-standing commitment to curating distinctive, first-to-market concepts that elevate the guest experience and strengthen the center’s position as one of the region’s most sought-after retail environments.

Faced, The Facial Studio – First Location Outside Georgia

Founded in Atlanta, Faced, The Facial Studio has quickly become one of the Southeast’s most admired skincare destinations. Known for its modern, accessible approach to advanced skincare, Faced has expanded steadily since opening its first studio, growing to multiple locations across Georgia while earning a loyal following for its results-driven treatments and exceptional service culture.

Faced specializes in customized facials, dermaplaning, LED therapy, and targeted skin treatments designed to deliver noticeable results in a welcoming, high-touch environment. The brand’s philosophy centers on personalized care, consistency, and creating an experience that feels both luxurious and approachable. The new 1,761 SF Faced studio will open at the Roxborough entrance of Specialty Shops SouthPark, directly next to Drybar and in close proximity to Williams Sonoma.

Serena & Lily – A Nationally Loved Lifestyle Brand

Founded in California, Serena & Lily has grown into one of the country’s most influential lifestyle retailers, with more than a dozen design-driven stores across major U.S. markets. The brand is celebrated for its coastal-inspired aesthetic, premium home furnishings, décor, bedding, and a curated selection of apparel and accessories that reflect its signature relaxed-yet-refined style.

Serena & Lily’s stores are known for their immersive, service-focused shopping experience, where design advisors help customers create beautiful, personalized spaces with an emphasis on craftsmanship, quality, and customer satisfaction. The new 7,387 SF Serena & Lily store will be located in Specialty Shops SouthPark’s courtyard, adjacent to the recently opened Ann & Sid Mashburn stores.

“Specialty Shops SouthPark continues to attract exceptional brands that share our commitment to quality, experience, and community,” said Robert H. Spratt, Jr., President of Hill Partners, Inc. “Serena & Lily and Faced are both best-in-class retailers whose first-to-North Carolina locations will further elevate the center’s unique mix and reinforce its position as Charlotte’s premier destination for boutique shopping and luxury services.”